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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
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Philip Kotler
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Marketing-Management
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Marketing-Management: Analyse, Planung und Verwirklichung (Pearson Studium - Economic BWL)
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Marketing
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Marketing- Management
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Die 10 Todsünden im Marketing: Fehler vermeiden, Lösungen finden
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Marketing der Zukunft: Mit Sense and Response zu mehr Wachstum und Gewinn
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Standort- Marketing: wie Städte, Regionen und Länder gezielt Investitionen, Industrien und Tourismus anziehen.
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Laterales Marketing für echte Innovationen: Auf Abwegen zum Erfolg
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Chaotics. Management und Marketing für turbulente Zeiten
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