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Herbst, Prof. Dr. Dieter
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Das professionelle 1 x 1: Corporate Identity: Aufbau einer einzigartigen Unternehmensidentität. Leitbild und Unternehmenskultur. Image messen, gestalten und überprüfen
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Herbst, Prof. Dr. Dieter
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Das professionelle 1 x 1: Public Relations: Konzeption und Organisation - Instrumente - Kommunikation mit wichtigen Bezugsgruppen
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Herbst, Prof. Dr. Dieter
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Handbücher Unternehmenspraxis: Praxishandbuch Markenführung: Vom anonymen Produkt zur starken Marke - Systematische Planung und Organisation - Wirkungsvolle Instrumente. Buch
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Herbst, Prof. Dr. Dieter
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