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Quantitative Betriebswirtschaftslehre: Entscheidungsunterstützung durch Modelle: Entscheidungsunterstützung durch Modelle. Mit Beispielen, Übungsaufgaben und Lösungen

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Kundenorientierung mit System: Mit Customer Orientation Management zu profitablem Wachstum

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Marketingmanagement

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Quantitative Betriebswirtschaftslehre: Entscheidungsunterstützung durch Modelle

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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

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Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung

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Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen (Wissenschaft & Praxis)

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Der kundenorientierte Mitarbeiter: Bewerten, Begeistern, Bewegen

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Sales Excellence: Vertriebsmanagement mit System

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Sales Excellence. Vertriebsmanagement mit System

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