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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf
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Servicequalität: Konzepte und Instrumente für eine perfekte Dienstleistung
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Service Business Development: Strategien – Innovationen – Geschäftsmodelle. Band 1 (Forum Dienstleistungsmanagement)
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Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung
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Marktorientierte Unternehmensführung: Reflexionen - Denkanstöße - Perspektiven (German Edition)
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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Handelsmarken im Wettbewerb (3381 137)
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