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Die Kraft des Bekannten: Kognitive Schemata und die Beurteilung von Neuem
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Axel Baumann
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Erfolgsfaktoren von Online-Food-Retailing: Internationaler Vergleich und Implikationen für den deutschen Markt
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Teresa COOK
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Sozialmarketing: Lehr- und Arbeitsbuch
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Handelsmarken: Strategien für Einzelhändler und Markenartikelhersteller (GfK Edition Marketingforschung)
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Johannes Cramer
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Brandmanagement und Sport: - Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten - (Fontys Venlo - Publication of Applied Sciences)
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Soumit Sain
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Services Marketing – Quality and other Essentials (Materialien für die betriebswirtschaftliche Ausbildung)
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Fauser, Simon G.
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben: Eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch (Marketing)
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Frank Huber
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Adaption gesellschaftlicher Trends durch Markentransfers: Eine empirische Analyse zur Identifikation relevanter Stellhebel für die Imageaktualisierung (Marketing)
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Frank Huber
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Selbstmanagement für Marketing- und Verkaufsverantwortliche: Kompetenzorientiertes Wissen mit Praxisbeispielen, Repetitionsfragen und Antworten (Marketing- und Verkaufsfachleute)
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Geiger, Ingrid Katharina
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Verkaufsplanung: Grundlagen mit zahlreichen Beispielen, Repetitionsfragen mit Antworten und Glossar (Marketing- und Verkaufsfachleute)
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"There's no better way to fly": Die Wirkung englischer Slogans in der Deutschschweizer Anzeigenwerbung
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Ursina Kellerhals
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Marke Deutschland: Image und Mehrwert im internationalen Marketing: Empirische Ergebnisse
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Stephan Feige
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Der Schweizer Handel: Konsumententrends 2006
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Thomas Rudolph
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CityCard: Das Geld bleibt in der Stadt
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Andreas Feinauer
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Public Relations und Journalismus: Wie die Öffentlichkeitsarbeit die Medienberichterstattung beeinflusst
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Oliver Schmidt
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WIE MAN MENSCHEN ANALYSIERT: Lernen Sie, Körpersprache zu lesen, emotionale Intelligenz zu entwickeln und Taktiken der Gedankenmanipulation zu beherrschen, um Ihre Ziele zu erreichen
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Erik Creed
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Das Handbuch der Körpersprache: Wie man Menschen durch nonverbale Kommunikation in Leben, Liebe und Beruf analysiert
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Anthony Mitchell
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