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Wissenschafts-Journalismus: Ein Handbuch für Ausbildung und Praxis
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Winfried Göpfert
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Dienstleistungsmarketing (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Fritz Scheuch
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Handbuch Außendienst (Checklisten und Handbücher): Kundengewinnung und Kundenbindung, Gebietsmanagement und Key-Account-Management, Verkaufspsychologie und Preisgespräche
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Christine Behle
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Neuromarketing im Internet: Erfolgreiche und gehirngerechte Kundenansprache im E-Commerce
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Ralf Pispers
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Erfolgreich akquirieren auf Messen: In fünf Schritten zu neuen Kunden: In fünf Schritten zu neuen Messekunden
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Dirk Kreuter
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Erfolgreich akquirieren auf Messen: In fünf Schritten zu neuen Kunden (German Edition)
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Dirk Kreuter
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Verkaufstraining für Finanzdienstleister: Der direkte Weg zu mehr Kunden, Umsatz und Empfehlungen
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Klöckner, Bernd W.
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Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung (Schweizerische Gesellschaft für Organisation und Management)
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Manfred Bruhn
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Marketing im Mittelstand: Anforderungen, Strategien, Maßnahmen
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Clemens Renker
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Kundenwert im wertorientierten Management: Messung und praktische Anwendung
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Wolfgang Lennartz
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Digitale Langformen im Journalismus und Corporate Publishing: Scrollytelling - Webdokumentationen - Multimediastorys
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Alexander Godulla
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Wie man Kunden gewinnt, 6 Cassetten
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Goldmann, Heinz M.
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Marketing: BWL in der Praxis IV
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Armin Seiler
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Vertrieb. Kundenorientierte Konzeption und Steuerung
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Czech-Winkelmann, Prof. Susanne
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Corporate Identity. Grundlagen, Funktionen, Fallbeispiele
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Klaus Birkigt
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Gestaltung und Aufbau von Markenarchitekturen
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Jörg Lüer
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Enterprise Social Networks: Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Alexander Rossmann
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Optimierung von Verhandlungsteams: Der Einflussfaktor Hierarchie (Business-to-Business-Marketing) (German Edition)
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Sina Barisch
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CSR und Brand Management: Marken nachhaltig führen (Management-Reihe Corporate Social Responsibility)
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Anne-Kathrin Kirchhof
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Auf dem Weg zum Profi im Verkauf: Verkaufsgespräche zielstrebig und kundenorientiert führen
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Karl Herndl
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Marken erleben im digitalen Zeitalter: Markenerleben messen, managen, maximieren
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Uwe Munzinger
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Cross-Marketing - Allianzen, die stark machen: Mit Partnern schneller erfolgreich werden: Mit Partnern schneller erfolgreich weden
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Tobias Meyer
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Verbrauchte Verbraucher: Warum über die Sprache von Unternehmen mal kurz gesprochen werden sollte
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Kastens, Inga Ellen
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Manfred Bruhn
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Lünendonk Handbuch Consulting 2023: 60 Führende Partner für Ihr Unternehmen
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Hans-Peter Canibol
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Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven
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Oliver Busch
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SIM SALA WIN!.Mit Zauberei verkaufen, begeistern und gewinnen
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Oliver Kellner
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Management des Markenwerts
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Aaker, David A.
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