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Leitfaden personalisierte Dialoge
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Erfolgreiches E-Mail-Marketing inkl. Arbeitshilfen online: Adressgewinnung, Newsletter-Gestaltung, Software, Monitoring (Haufe Fachbuch)
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Big Data im Marketing: Chancen und Möglichkeiten für eine effektive Kundenansprache (Haufe Fachbuch)
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