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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesen
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Qualitative Forschung einfach erklärt: Qualitative Interviews, Fragebogen erstellen und Gruppendiskussion
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Marketingmanagement: Die Grundlagen des Marketing einfach erklärt
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Marketing Management: Stratégie marketing, Communication et marketing, Plan marketing, Marketing mix expliquées simplement
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