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Think Outside the Frame: Wie Sie durch Framing Wirklichkeit erzeugen. 82 smarte Denkstrategien für Marken, Medien und Politik
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Die Aura des Wertvollen: Produkte entstehen in Unternehmen, Werte im Kopf. 80 Strategien
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CLOU: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design: Wie innovative Ideenschmieden die Alchemie der Kreativität nutzen.
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Kribbeln im Kopf: Kreativitätstechniken & Denkstrategien für Werbung, Marketing & Medien
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