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Small Data: Was Kunden wirklich wollen - wie man aus Hinweisen geniale Schlüsse zieht
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Martin Lindstrom
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The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit
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Martin Lindstrom
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Brandwashed: Was du kaufst, bestimmen die anderen
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Brand Sense: Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können
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