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Marke machen!: Wie erfolgreiches Marken-Management funktioniert. Expertenwissen rund um Brand Building, Purpose und mehr
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Mehr Erfolg mit Markenkooperationen: Partnerschaften im Zeitalter der Digitalisierung
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Determinanten der Markenpersönlichkeit: Relevante Einflussgrößen und mögliche Transfereffekte (German Edition)
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