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Handelsmanagement
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Joachim Zentes
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Internationales Marketing: Going und Being International (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Joachim Zentes
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Markteintrittsstrategien: Dynamik und Komplexität (mir-Edition) (German Edition)
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Grundbegriffe des Marketing: Marktorientiertes globales Management-Wissen
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Internationales Marketing
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Fallstudien zum Internationalen Management: Grundlagen - Praxiserfahrungen - Perspektiven
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