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Fuchs, Werner T.
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Crashkurs Storytelling - inkl. Arbeitshilfen online: Grundlagen und Umsetzungen (Haufe Fachbuch)
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Tausend und eine Macht. Marketing und moderne Hirnforschung
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Warum das Gehirn Geschichten liebt - inkl. Augmented-Reality-App: Storytelling - analog und digital (Haufe Fachbuch)
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Crashkurs Storytelling - inkl. Arbeitshilfen online: Grundlagen und Umsetzungen (Haufe Fachbuch)
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Warum das Gehirn Geschichten liebt: Mit den Erkenntnissen der Neurowissenschaften zu zielgruppenorientiertem Marketing
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