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Grundprinzipien des Marketing
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Hermann Diller
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Pricing: Prinzipien und Prozesse der betrieblichen Preispolitik (Kohlhammer Edition Marketing)
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Preispolitik (Kohlhammer Edition Marketing)
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Verkauf und Kundenmanagement: Eine prozessorientierte Konzeption
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Preispolitik
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Vahlens Großes Marketing Lexikon
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