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Marketing: Grundlagen für Studium und Praxis
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Marketing: Grundlagen für Studium und Praxis
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining
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Marketing für Nonprofit-Organisationen: Grundlagen - Konzepte - Instrumente (Kohlhammer Edition Marketing)
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Relationship Marketing: Das Management von Kundenbeziehungen (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Marketing: Grundlagen für Studium und Praxis
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Sponsoring: Systematische Planung und integrativer Einsatz
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Marketing: Grundlagen für Studium und Praxis
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Marketing für Nonprofit-Organisationen. Grundlagen- Konzepte- Instrumente
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Service Business Development: Strategien – Innovationen – Geschäftsmodelle. Band 1 (Forum Dienstleistungsmanagement)
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Marketing: Grundlagen für Studium und Praxis
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Produkt- und Servicemanagement: Konzepte, Prozesse, Methoden (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Dienstleistungen 4.0: Konzepte - Methoden - Instrumente. Band 1. Forum Dienstleistungsmanagement
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Integrierte Kommunikation in der Praxis: Entwicklungsstand in deutschsprachigen Unternehmen (Basler Schriften zum Marketing)
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Handbuch Strategische Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (Springer Reference Wirtschaft)
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Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung
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Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement
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Integrierte Unternehmens- und Markenkommunikation: Strategische Planung und operative Umsetzung
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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)
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Marketing: Grundlagen für Studium und Praxis
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Wie Marken wirken: Impulse aus der Neuroökonomie für die Markenführung
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Manfred Bruhn
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Integrierte Kundenorientierung: Implementierung einer kundenorientierten Unternehmensführung (Schweizerische Gesellschaft für Organisation und Management)
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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