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IPO-Management: Strukturen und Erfolgsfaktoren
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Wirtz, Bernd W.
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Direktmarketing: Grundlagen - Instrumente - Prozesse
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Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse
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Ganzheitliches Direktmarketing
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Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse
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Integriertes Direktmarketing: Grundlagen - Instrumente - Prozesse
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Gabler Kompakt- Lexikon eBusiness.: 2.000 Begriffe zu Electronic Commerce, Electronic Communication und Information, Informations- und Web-Technologie nachschlagen, verstehen, anwenden
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Wirtz, Bernd W.
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