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Best Practice im Key Account Management: Erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept. Mit vielen Praxisbeispielen
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Spitzenleistungen im Key Account Management: Das St. Galler KAM-Konzept
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Sales Excellence Development: Mit der zentralen Verkaufsabteilung zu Spitzenleistungen im Vertrieb
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Spitzenleistungen im Key Account Management. Das St. Galler KAM-Konzept. Fachkompetenz
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Marketing gegen den Strom
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Spitzenleistungen im Key-Account-Management. Das St. Galler KAM-Konzept (mi-Fachverlage bei Redline)
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Verkaufskompetenz
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Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung
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Marketing und Vertrieb in einer neuen Welt: Die gegenwärtige Krise und bleibende Herausforderungen sind Motor für die wesentlichen Erneuerungen im Marketing
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Innovationen im Kundendialog: Reales Kundenverhalten und reales Marketing
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Interaktives Marketing: Neue Wege zum Dialog mit Kunden
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