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Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
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Markenpolitik: Markenwirkungen - Markenführung - Markenforschung (German Edition)
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Marketingforschung (WiSorium - Wirtschafts- und Sozialwissenschaftliches Repetitorium)
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