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Marketingforschung und Käuferverhalten: Effiziente Beschaffung und Analyse von Markt- und Kundeninformationen
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Operatives Marketing: Zielgerichteter Einsatz des MarketingInstrumentariums: Zielgerichteter Einsatz des Marketing-Instrumentariums
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Kommunikationsmanagement kompakt (Fachbuchreihe "WiWi Kompetenz kompakt", Band 20)
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