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Der Marketingplan: Zielsetzung entwickeln. Strategische und konzeptionelle Stellgrößen festlegen. Mit Checklisten und Formularen
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BWL-Basics für Start-ups: Was Gründer wissen müssen
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Die 4 P im Marketing
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Launch - Die Produkteinführung
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Handbuch der Betriebswirtschaft.: Das moderne Wissen über Konzept und erfolgreiche Steuerung von Einzelwirtschaften. 2 Teilbände.
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Produktmanagement
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Handelsmarketing (Praxis der Unternehmensführung)
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Lexikon Qualitätsmanagement
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Einführung in die allgemeine Betriebswirtschafts- und Managementlehre: 2. Auflage (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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Lern- und Arbeitsbuch zur A-BWL: Band 1: Konstituierende Elemente der BWL, Realgütermanagement, Nominalgütermanagement
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