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The Innovators Dilemma: Warum etablierte Unternehmen den Wettbewerb um bahnbrechende Innovationen verlieren
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Christensen, Clayton M.
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The Innovator's Solution: Warum manche Unternehmen erfolgreicher wachsen als andere
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Marktorientierte Innovation: Geniale Produktideen für mehr Wachstum
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