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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben
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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-Lehrbuch)
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Multikanalstrategien. Konzepte, Methoden und Erfahrungen: Herausforderungen an die Distributionspolitik von Unternehmen
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Handbuch Franchising & Cooperation: Das Management kooperativer Unternehmensnetzwerke
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Informationssysteme für das Handelsmanagement: Konzepte und Nutzung in der Unternehmenspraxis
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Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Sortimentsstrategien in Industrie und Handel: Jahrbuch Vertriebs- und Handelsmanagement 2008/2009
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Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken
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