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Internetrecht: Private und geschäftliche Internetnutzung rechtssicher meistern
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Michael Schönfelder
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Auswirkungen von Internettechnologie auf Wertschöpfungsstrukturen: Konfigurationen aus Distributionsstrukturen und Gütertypen im Electronic Commerce (Logistik und Unternehmensführung)
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Martin Gehring
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Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
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Patricia Gomes Fernandes
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CoObeya Innovation Toolkit Basic Edition v 1.1: A toolkit for agile innovation and transformation - Ein Werkzeugkasten für agile Innovation und Transformation (CoObeya Toolkits)
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Flavia Bleuel
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Social-Media-Blogger. Ihr Einfluss auf das Kaufverhalten ihrer Leser
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Die Gestaltung von Rahmenbedingungen für ein Entrepreneurial Ecosystem/ Gründerökosystem: Eine fallstudienbasierte Analyse der Initiative "start2grow"
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Florian Baum
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Product Placement. Formen, Möglichkeiten, Grenzen
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Konstantin Ziegler
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Mundpropaganda im Internet: Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
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Jörg Meyer
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Kundenbindung im Internet: Messung der psychografischen Antezedenzbedingungen von Kundenbindung im Kontext elektronischer Geschäftsbeziehungen ... Betriebswirtschaftliche Forschung und Praxis)
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Arne Floh
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E-Commerce: Grundlagen und Praxiswissen für den Online-Handel
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Ronald Meyer
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Fin-Techs Verstehen: Wie Fin-Techs die Finanzbranche verändern
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