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Dieter Ahlert
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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben
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Dieter Ahlert
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Internet & Co. im Handel: Strategien, Geschäftsmodelle, Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)
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Dieter Ahlert
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