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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Service Business Development: Strategien – Innovationen – Geschäftsmodelle. Band 1 (Forum Dienstleistungsmanagement)
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Dienstleistungen 4.0: Konzepte - Methoden - Instrumente. Band 1. Forum Dienstleistungsmanagement
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Dienstleistungsmarken: Forum Dienstleistungsmanagement
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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