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Bernd Gottschalk
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Markenmanagement in der Automobil-Zulieferindustrie: Vom Lieferanten zum Entwicklungs- und Wertschöpfungspartner
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Bernd Gottschalk
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Markenmanagement in der Automobilindustrie: Die Erfolgsstrategien internationaler Top-Manager
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Bernd Gottschalk
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