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Die internationale Wettbewerbsfähigkeit der deutschen Automobilindustrie: Herausforderungen und Perspektiven
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Willi Diez
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Automobil-Marketing: Erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente
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Willi Diez
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Tradition und Marke: Erfolgsfaktoren in der Automobilindustrie
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