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Bewertung von Kundenbindungsstrategien in B-to-B-Märkten: Methodik und Praktische Anwendung (neue betriebswirtschaftliche forschung (nbf))
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Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen
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Thomas Werani
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Business-to-Business-Marketing: Ein wertbasierter Ansatz. Kohlhammer Edition Marketing
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