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Praxisleitfaden SWOT-Analyse: Stärken/Schwächen sowie Chancen/Risiken identifizieren und managen (Fachbuchreihe "Management-Kompetenz kompakt", Band 1)
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Marketing und Käuferverhalten
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Profitable Kundenorientierung durch Customer Relationship Management (CRM): Wertvolle Kunden gewinnen, begeistern und dauerhaft binden
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McMarketing: Einblicke in die Marketing-Strategie von McDonald's
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Marketing (BA KOMPAKT)
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Marketingforschung und Käuferverhalten: Effiziente Beschaffung und Analyse von Markt- und Kundeninformationen
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Arbeitsbuch Marketing und Käuferverhalten: inklusive Fallstudien Schaufelbräu Bier und Pronto Pizza
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Kennzahlen Marketing und Vertrieb
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Praxiswissen Management
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Kommunikationsmanagement kompakt (Fachbuchreihe "WiWi Kompetenz kompakt", Band 20)
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