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BWL-Basics für Start-ups: Was Gründer wissen müssen
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Allgemeine Betriebswirtschaftslehre
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Der Marketingplan: Zielsetzung entwickeln. Strategische und konzeptionelle Stellgrößen festlegen. Mit Checklisten und Formularen
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Launch - Die Produkteinführung
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Marketing-Kommunikation.: Einführung in die Kommunikationspolitik.
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Praxishandbuch Relaunch: Potenziale vorhandener Marken richtig ausschöpfen
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Käuferverhalten: Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen. Mit Aufgaben und Lösungen
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Handbuch der Betriebswirtschaft.: Das moderne Wissen über Konzept und erfolgreiche Steuerung von Einzelwirtschaften. 2 Teilbände.
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Einführung in das Dienstleistungsmarketing
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Grundlagen Vertrieb
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Professionelles Marketing: Von den Grundlagen bis zum Marketingplan
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Pricing leicht gemacht. Höhere Gewinne durch optimale Preisgestaltung (Redline Wirtschaft)
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Einführung in die Kommunikationspolitik
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Kompaktlexikon Produktmanagement
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Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
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Kommunikations- Management. Marketing- Kommunikation vom Briefing bis zur Realisation
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Handelsmarketing (Praxis der Unternehmensführung)
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Marketing: Lehr- und Handbuch
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Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
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MarketingArbeitsbuch: KlausurIntensivTraining 1
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Marketing-Controlling-Kompetenz. Grundwissen marktorientierter Unternehmenssteuerung
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Handbuch Moderne Marketingpraxis, Bd.2, Die Instrumente im Marketing
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Lexikon Qualitätsmanagement
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Einführung in die allgemeine Betriebswirtschafts- und Managementlehre: 2. Auflage (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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Bedienungsanleitungen als Marketinginstrument: Von der technischen Dokumentation zum Imageträger (Praxiswissen Wirtschaft)
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Examenswissen Marketing, Bd.11, Marketing-Mix
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Lexikon Kommunikations-Management: Offline-Werbung von A-Z
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