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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
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Malcolm McDonald
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How to Sell a Service Guideline for Effective Selling: Guidelines for Effective Selling in a Service Business (Marketing S.)
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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research S.)
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Marketing Accountability: How to Measure Marketing Effectiveness
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Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development Series)
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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets (CIM Professional Development)
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The Marketing Planner (The Marketing Series : Practitioner)
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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Professional Development S.)
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Selling Services and Products: A Pictorial Guide for Managers
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