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Social-Media-Marketing kompakt: Ausgestalten, Plattformen finden, messen, organisatorisch verankern
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Online-Marketing (Studienwissen kompakt)
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management
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Die digitale Verführung: Selbstbestimmt leben trotz Smartphone, Social Media & Co.
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B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices
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Dematerialisierung - Die Neuverteilung der Welt in Zeiten des digitalen Darwinismus
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Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten
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Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele
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Kundenbeziehungsmanagement im digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen (Kundenzentrierte Unternehmensführung)
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Digitale Markenführung: Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
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Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten
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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)
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Konzepte und Instrumente des Dialog-Marketings (essentials)
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