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Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg
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Wettbewerbsvorteile durch Online Marketing: Die strategischen Perspektiven elektronischer Märkte
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Kundenabwanderung: Früherkennung, Prävention, Kundenrückgewinnung. Mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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