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Strategien in der Medienbranche: Grundlagen und Fallbeispiele
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Gabler Lexikon Medienwirtschaft
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Gabler Kompakt-Lexikon Medien: 1.000 Begriffe nachschlagen, verstehen und anwenden: 2.000 Begriffe nachschlagen, verstehen und anwenden
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Gabler Lexikon Medien Wirtschaft
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