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Lexikon der aktuellen Marketing- Begriffe.
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Fallstudien zum Marketing: Fallbeispiele und Aufgaben für das Marketing-Studium
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Arbeitsbuch zum Marketing. Aufgaben, Fallstudien, Lösungen
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Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen
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Erfolgreiches Marketing in der Rezession. Strategien und Maßnahmen in engeren Märkten
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