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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele
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Markenmanagement: Identitätsorientierte Markenführung und praktische Umsetzung: Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best-Practice- Fallstudien
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Markenmanagement. Grundfragen der identitätsorientierten Markenführung. Mit Best Practice - Fallstudien
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Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele: Grundlagen marktorientierter ... Praxisbeispiele. Mit neuer Fallstudie VW Golf
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Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele. Mit neuer Fallstudie VW Golf
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Erfolgreich mit den Großen des Marketings
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Marktorientiertes Umweltmanagement
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Marktorientierte Unternehmensführung im Wandel: Retrospektive und Perspektiven des Marketing
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Verkehrsdienstleistungsmarketing: Marktorientierte Unternehmensführung bei der Deutschen Bahn AG
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden.Mit Fallstudien
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Marketing. Grundlagen marktorientierter Unternehmensführung. Konzepte, Instrumente, Praxisbeispiele. Mit neuer Fallstudie VW Golf
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