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Soziologie der Marke (suhrkamp taschenbuch wissenschaft)
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Kai-Uwe Hellmann
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Ausweitung der Markenzone: Interdisziplinäre Zugänge zur Erforschung des Markenwesens (Konsumsoziologie und Massenkultur)
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Fetische Des Konsums: Studien zur Soziologie der Marke (Konsumsoziologie und Massenkultur) (German Edition)
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