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Statistik im Betrieb: Lehrbuch mit praktischen Beispielen
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Dialogmarketing: Offline- und Online-Marketing, Mobile- und Social Media-Marketing
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Direktmarketing: Im Dialog mit dem Kunden
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Digitales Dialogmarketing: Grundlagen, Strategien, Instrumente
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Das Mailing: Planung, Gestaltung, Produktion
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Dialogmarketing: Planung, Medien und Zielgruppen
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Direktmarketing
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CRM im Direktmarketing. Kunden gewinnen durch interaktive Prozesse
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Grundlagen der Statistik
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Mathematik im Betrieb
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Direktmarketing-Fallstudien. Beispiele für Datenbanken, Adress-Selektionen, Mailings
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Grundlagen der Statistik: Datenerfassung und -darstellung, Maßzahlen, Indexzahlen, Zeitreihenanalyse
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