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Hajo Hippner
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Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung
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Grundlagen des CRM: Konzepte und Gestaltung
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It-Systeme im Crm: Aufbau Und Potenziale
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Management von CRM-Projekten (German Edition): Handlungsempfehlungen und Branchenkonzepte
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Handbuch Web Mining im Marketing: Konzepte, Systeme, Fallstudien (XBusiness Computing)
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