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Unternehmens-Podcasting: Eine empirische Analyse ausgewählter Erfolgsfaktoren
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Spieltheorie und Marketing (neue betriebswirtschaftliche forschung (nbf))
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Der paralysierte Konsument: Eine empirische Studie zur Unentschlossenheit bei der Wahl von Mobilfunktarifen
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben: Eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch (Marketing)
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Adaption gesellschaftlicher Trends durch Markentransfers: Eine empirische Analyse zur Identifikation relevanter Stellhebel für die Imageaktualisierung (Marketing)
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