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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbständiges Lerntraining für Studium und Beruf
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Exzellenz im Dienstleistungsmarketing. Fallstudien zur Kundenorientierung
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Handbuch Kundenbindungsmanagement: Grundlagen - Konzepte - Erfahrungen
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Gabler Lexikon Marketing
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Qualitätsmanagement für Dienstleistungen. Grundlagen, Konzepte, Methoden
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Dienstleistungsmarken: Forum Dienstleistungsmanagement
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Service Value als Werttreiber: Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden
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Handelsmarken im Wettbewerb (3381 137)
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Qualitätsmanagement im Dienstleistungsbereich. Assessment-Sicherung-Entwicklung
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