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Einführung in die Betriebswirtschaftslehre
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Nachhaltiges Management und Konsumentenverhalten
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Konsumentenverhalten und Marketing: Grundlagen für Strategien und Maßnahmen
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Nachhaltiges Marketing-Management: Möglichkeiten einer umwelt- und sozialverträglichen Unternehmenspolitik (Forum Marketing und Management, Band 5)
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