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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung (Springer-Lehrbuch)
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Die Beschleunigungsfalle oder der Triumph der Schildkröte
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Das Märchen vom Marketing. '...aber wir sind doch marktorientiert'
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Allgemeine Betriebswirtschaftslehre - Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann http://peter-pollmann.de (Springer-Lehrbuch)
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Industriegütermarketing: Übungsfälle und Lösungen
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Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
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Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept
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