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Behavioral Finance und Werbung für Investmentfonds: Beeinflussung der Risko-Rendite-Wahrnehmung Privater Anleger (Forschungsgruppe Konsum und Verhalten) (German Edition)
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Jennifer Jordan
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"There's no better way to fly": Die Wirkung englischer Slogans in der Deutschschweizer Anzeigenwerbung
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Ursina Kellerhals
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Englischsprachliche Elemente in der deutschen und russischen Anzeigenwerbung: Am Beispiel internationaler Lifestyle-Magazine
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