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Werbeanzeigen und Werbesendungen.
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Zeitschrift für Medienwissenschaft 9: Werbung
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Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (Forschungsgruppe Konsum und Verhalten)
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Werbemonitoring: Computergestütztes Verfahren zur Konkurrenzanalyse (Forschungsgruppe Konsum und Verhalten) (German Edition)
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