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Tagebuch der Strasse - Geschichte in Plakaten.
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Kinder, Werbung und Konsum. (=Beiträge zur Medienpädagogik; 3).
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Wirksam wirbt das Weib. Die Frau in der Reklame. Bild- und Textdokumente aus den Jahren 1827-1930
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Zeitschrift für Medienwissenschaft 9: Werbung
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Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (Forschungsgruppe Konsum und Verhalten)
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Werbemonitoring: Computergestütztes Verfahren zur Konkurrenzanalyse (Forschungsgruppe Konsum und Verhalten) (German Edition)
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