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Terminologiemanagement: Grundlagen - Methoden - Werkzeuge (Kommunikation und Medienmanagement)
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Petra Drewer
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Medienwirtschaft für Mediengestalter
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Philipp Lutz
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Allgemeine Wirtschaftslehre für Medienberufe. (Lehr-/Fachbuch)
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Andreas Blank
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Lernkarten Wirtschafts- und Sozialkunde (Fachangestellte/-r für Medien- und Informationsdienste): Erfolgreiche Prüfungsvorbereitung auf die Abschlussprüfung
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Michaela Rung-Kraus
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Einführung in die Medienökonomie
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Andrea Beyer
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Die Wirtschaftsreihe für Medienberufe: Medien gestalten: Lernsituationen und Fachwissen zur Gestaltung und Produktion von Digital- und Printmedien: Schülerband
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Johannes Beste
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Medienökonomie (Studienbücher zur Kommunikations- und Medienwissenschaft)
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Bjorn von Rimscha
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Medienmanagement (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Martin Gläser
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AWL Medienberufe: Allgemeine Wirtschaftslehre für kaufmännische Medienberufe: Lehrbuch Wirtschafts- und Sozialprozesse
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Maas, Dr. Jörg
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Die Obama-Methode: Strategien für die Mediengesellschaft. Was Wirtschaft und Politik von Barack Obama lernen können: Erfolgsstrategien für die moderne ... und Politik von Barack Obama lernen können
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Laszlo Trankovits
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Medienökonomie: Band 1: Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt
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Jürgen Heinrich
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Der Kampf um Aufmerksamkeit: Wie Medien, Wirtschaft und Politik um eine knappe Ressource ringen
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Kristina Nolte
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Medienökonomie: Print, Fernsehen und Multimedia (German Edition)
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Hanno Beck
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Praxishandbuch Medien-, IT- und Urheberrecht (C.F. Müller Wirtschaftsrecht)
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Rolf Schwartmann
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Geschichte der Medienökonomie: Eine Einführung in die traditionelle Medienwirtschaft von 1750 bis 2000
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Wolfgang Mühl-Benninghaus
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Einführung in die Medienökonomie (Uni-Taschenbücher M)
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Andrea Beyer
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Medienökonomie 1: Lehrbuch für Studiengänge medienorientierter Berufe: Konzeptionsansätze und theoretische Fundierungen der Medienökonomie
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Thomas Dreiskämper
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Gabler Lexikon Medienwirtschaft
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Insa Sjurts
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Strategisches Management von Medienunternehmen: Einführung in die Medienwirtschaft mit Case-Studies
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Mike Friedrichsen
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Konvergenzmanagement und Medienwirtschaft (Uni-Taschenbücher L)
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Matthias Karmasin
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Grundfragen der Medienwirtschaft: Eine betriebswirtschaftliche Einfuhrung (Springer-Lehrbuch) (German Edition): Eine betriebswirtschaftliche Einführung
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Matthias Schumann
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Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
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Thomas Breyer-Mayländer
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E-Merging Media: Kommunikation und Medienwirtschaft der Zukunft: Digitalisierung der Medienwirtschaft (European Communication Council Report)
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Axel Zerdick
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Medien und Ökonomie, Bd.1/1, Grundlagen der Medienökonomie: Grundlagen der Medienökonomie 1: Wirtschaftswissenschaft, Kommunikations- und Medienwissenschaft
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Klaus-Dieter Altmeppen
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Medien und Ökonomie, Bd.1/2, Grundlagen der Medienökonomie: Grundlagen der Medienökonomie: Soziologie, Kultur, Politik, Philosophie, International, Geschichte, Technik, Journalistik
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Klaus-Dieter Altmeppen
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Medienmanagement - Ein Lehrbuch: Medienmanagement: Band 3: Medienbetriebswirtschaftslehre - Marketing: Medienbetriebswirtschaftslehre - Marketing 3: BD 3
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Otto Altendorfer
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Gabler Lexikon Medien Wirtschaft
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Insa Sjurts
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Medienmanagement: Band 1: Methodik - Journalistik und Publizistik - Medienrecht (German Edition)
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Otto Altendorfer
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Medien und Ökonomie: Band 3: Anwendungsfelder der Medienökonomie: BD 3
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Klaus-Dieter Altmeppen
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Delphi-Studie Politische Kommunikation 2030: Wie Politikexperten unter 45 die Zukunft an der Schnittstelle von Politik, Wirtschaft und Medien sehen
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Althaus, Dr. Marco
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