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Konsumentenverhalten im Zeitalter der Mass Customization (essentials)
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Anabel Ternès
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Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Anabel Ternès
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Reputationsmanagement: Manager und Führungskräfte (essentials)
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Anabel Ternès
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