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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Markenmanagement: Identitätsorientierte Markenführung und praktische Umsetzung: Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best-Practice- Fallstudien
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Praxishandbuch City- und Stadtmarketing
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Markenmanagement: Identitätsorientierte Markenführung und praktische Umsetzung
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Sustainable Marketing Management: Grundlagen und Cases
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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