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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Industriegütermarketing: Grundlagen des Business-to-Business-Marketings
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung (Springer-Lehrbuch)
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Die Beschleunigungsfalle oder der Triumph der Schildkröte
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung: Eine Anwendungsorientierte Einfuhrung (Springer-Lehrbuch)
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Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept
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